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The principle objective of the Perfect by Design Professional Image Program is to educate participants as to their own unique attractiveness (not a cookie-cutter-image) resulting in greater self-esteem, naturally increasing their self-confidence, and thus creating a more self-motivated employee.  Perfect by Design also assists those employees in the understanding, acceptance and appreciation of the differences in themselves, co-workers and customers. The result from these changes will be improved performance, better communications and a more positive attitude towards self and others. The presentations are frequently injected with humor, making them both entertaining and educational while keeping in mind the participants’ personal image sensitivities. One of Collins’ strongest traits is to communicate honestly and assertively, gaining the trust of her audience, giving them solid solutions to their image needs. It is not unusual for participants to finish the program amazed that their initial skeptical attitude has been completely changed because of the highly convincing demonstrations and principles.